October 23, 2020

Keeping track of your competitors’ social media activities is imperative for your school brand survival and for the proper curation of your own..

imageseven
October 21, 2020

To ensure that you’re getting the most out of your email marketing efforts, there are certain practices that you’ll want to avoid. Below, we’ll..

Digistorm
October 19, 2020

You type in several combinations of keywords that should bring up your school, and nada. Before you hit the panic button and start performing ..

Digistorm
October 12, 2020

There’s no doubt that video and moving elements draw your attention on a new website, but creating video content for your school website can be a..

Digistorm
October 3, 2020

Nothing helps prospective families identify and relate to your school more than a professional promotional video.

Digistorm
September 25, 2020

For many school marketers, the big question when it comes to video marketing is often whether or not Youtube is really a platform that’s worth..

Digistorm
September 24, 2020

This episode of the Engage Video Marketing Podcast, we will be discussing how to make videos that actually work.

Engage Video Marketing
September 23, 2020

While many schools are already seeing the benefits of consistently producing high-quality blog content, there are still some who are missing out...

Digistorm
September 21, 2020

How do you write effective Facebook ad copy? Databox asked a few dozen marketing professionals the same thing.  Let's learn from their responses. 

Databox
September 21, 2020

Irresistible content is the cornerstone of any inbound education marketing strategy. Here’s how to know what to write for your school website,..

Caylor Solutions
September 20, 2020

Why should you be paying attention to email marketing statistics? This article dives into the 5 most important stats that are important to your..

Digistorm
September 20, 2020

It’s here again! Your advancement department is entering the end-of-year fundraising season. Leverage your partnership for better school..

Caylor Solutions
September 19, 2020

So you’re a first time independent or international school marketer? Here’s where we’d start. First with a congratulations. 

InspirED
September 18, 2020

It's safe to say that many of the marketing tactics and strategies that are outlined in your 2020 marketing plans have undergone some major..

Digistorm
September 18, 2020

Video marketing on LinkedIn can upscale your business in various ways and these 10 tips will assure just that. 

Engage Video Marketing
September 18, 2020

‘Stories’ is a much-loved feature of social media giant, Instagram, that’s used by millions of people across the world. Earlier this year, it was..

Digistorm
September 18, 2020

As online video consumption continues to grow, so does the push for school marketers to create their own video content to showcase their brand...

Digistorm
September 17, 2020

How can you improve the photos you take for social media? There are a few foolproof steps that are bound to level up your pics, whether they’re..

Digistorm
September 17, 2020

It definitely doesn't need to be said: your website is the number one element of your school’s marketing efforts. 

Digistorm
September 17, 2020

Google Analytics is a great tool for measuring different aspects of your school website’s performance. The metrics you pull from Analytics can..

Digistorm
September 16, 2020

International school enrollment leaders are crucial in securing the current and future sustainability of their schools – particularly since most..

International Admissions Bulletin
September 15, 2020

So what is the best result for an effective enrollment process? Obtaining a simple and clear process that delights parents, is user-friendly and..

Digistorm
September 14, 2020

If you’re a school marketer trying to make sense of your data using a program like GA, it’s handy to have some insight into the best metrics to..

Digistorm
September 14, 2020

As the world is dealing with fear and uncertainty caused by this terrible virus pandemic I feel more than ever the importance of video in building..

Engage Video Marketing
September 13, 2020

Join Linda Belonje, Director of Marketing and Development at KIS International School, as she discusses the world of analytics and its place..

OpenApply
September 13, 2020

If you want to step up your newsletter game, now’s the time to do it. It’s the one piece of marketing material every school should have down-pat,..

Digistorm
September 13, 2020

Diversity is one of the greatest attractions of international schools across the world. They expose children to different nationalities, cultures,..

BVA BDRC Asia
September 11, 2020

If you’re in charge of your school’s social media sites, it’s super important to be up to speed with etiquette. To help you get there, we’ve put..

Digistorm
September 11, 2020

In this episode of the Engage Video Marketing Podcast, we will be unpacking the power of story in business with a focus on the Storybrand..

Engage Video Marketing
September 10, 2020

Keep #InspiringSchools by sharing your #SchoolStories - even when your school is closed! Social media engagement numbers have never been higher..

Interactive Schools
September 10, 2020

In this episode of the Engage Video Marketing Podcast, we’re diving into best practice when creating YouTube ads for business and the untapped..

Engage Video Marketing
September 9, 2020

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe.

imageseven
September 9, 2020

So, you’ve completed your paid advertising campaign and you’re looking through the results - of course, as every marketing decision must be..

Interactive Schools
September 8, 2020

See some of our key insights in the below infographics and blogs. 

BVA BDRC Asia
September 7, 2020

Video streaming allows brands to connect with their audience authentically and encourages users to participate in brand storytelling to enhance..

imageseven
September 7, 2020

It is important that we build in opportunities to connect as so many move into remote learning, work and social distancing.

OpenApply
September 5, 2020

Social media has become such a significant way to connect with your community, to the point where practically every school has an Instagram,..

Digistorm
September 4, 2020

Ask any marketer and they’ll tell you that social media is a key player in their digital marketing strategy. While it’s one of the most common..

Digistorm
September 4, 2020

Likes, shares, comments … sometimes choosing whether to retweet or hashtag can be a very daunting prospect. When combined with the typical time..

imageseven
September 4, 2020

In light of the current pandemic, it is critical for you to evaluate your marketing efforts and consider jumping in with both feet in the world of..

Enrollment Catalyst
September 3, 2020

A few weekends ago, I got a little bit bored and decided to embark on an Enrollify secret shopper experiment (I had binged Tiger King in two days..

Enrollify
September 3, 2020

The phrase ‘content audit’ may, to foreign ears, sound technical, confusing and intimidating. After all, it contains the word ‘audit’, which is..

Digistorm
September 2, 2020

International schooling has for a long time enjoyed a position of market strength, with more demand for schooling than supply of quality schools,..

BVA BDRC Asia
September 1, 2020

Building a new website is like giving birth; you are never really ready for it, everyone you know has an opinion or story to share about their..

International Admissions Bulletin
September 1, 2020

Expatriates usually make up the majority of the student body at international schools.  The natural expat lifecycle plots a course in..

BVA BDRC Asia
September 1, 2020

Firstly, how are we defining Third Culture Kids (TCKs)? There are several definitions, but it is generally assumed to be children raised in a..

BVA BDRC Asia
August 31, 2020

In this episode of the Engage Video Marketing Podcast, I am pleased to welcome Trevor Rappleye to shed light on how powerful emotion and..

Engage Video Marketing
August 23, 2020

It is important that we build in opportunities to connect as so many move into remote learning, work and social distancing.

OpenApply
August 22, 2020

How does your admissions event stand out in the sea of competition trying to win over prospective families? What if your admissions event wasn’t..

International Admissions Bulletin
August 21, 2020

When was the last time you audited your communications flow? Or how about the last time you took a hard look at the copy in the search campaign..

Enrollify
August 21, 2020

Keyword research is a fundamental part of any blogger’s process, whether you create content for yourself, a business or even a school. It allows..

Digistorm
August 21, 2020

Video is prime content in 2020 — in fact, Facebook has prioritized video in its news feed since 2018, and YouTube continues to prove its dominance..

Digistorm
August 20, 2020

Elevator pitches act as perfect one-liners for on your school’s website and social media and in search engine marketing ads. Here are a few things..

Digistorm
August 20, 2020

So how do you make sure that your school’s reputation not only precedes you online, but does so in a way that encourages local parents to enroll..

Digistorm
August 19, 2020

Private and international schooling can be a highly attractive business and often appeals to private equity investors.  Education can be a very..

BVA BDRC Asia
August 12, 2020

Anyone working in the teaching profession knows that there is no single correct way of teaching.  It very much depends on the child. But the..

BVA BDRC Asia
August 4, 2020

A school’s reputation for academic excellence is the leading driver of recommendation for international schools.  This was a finding from BVA..

BVA BDRC Asia
August 3, 2020

Insights into the world of school marketing and communications, presented by Charlie Maughan, Rita Kilroy and Jose Caceres.

imageseven
August 2, 2020

This episode is a conversation with Patrick Eng, the resident SEO expert at DD, about the common SEO challenges that enrollment marketers face,..

Enrollify
July 30, 2020

Schools have a wide range of marketing methods and tools available to them in order to help them reach their goals. From traditional methods such..

Digistorm
July 27, 2020

To help you ensure your campaigns are data-driven, we’ve put together this guide on how you can interpret your digital marketing data and put it..

Digistorm
July 27, 2020

Insights into the world of school marketing and communications, presented by Charlie Maughan and Sebastian Wattam.

imageseven
July 27, 2020

In this episode of the Engage Video Marketing Podcast, I’m sharing the Do’s and Don’ts when it comes to video marketing in 2020.

Engage Video Marketing
July 27, 2020

No matter what marketing strategy you are employing this year, it's incredibly important that you set up tracking to ensure you wind up with the..

Digistorm
July 27, 2020

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe.

imageseven
July 27, 2020

Want to know more about how to drive online enrollments with the use of social media? This is the article! 

Digistorm
July 27, 2020

So text is out and video is in. But don’t be too quick to send those scripts to your trash can.

Engage Video Marketing
July 26, 2020

In this episode of the Engage Video Marketing Podcast, we are diving deep into the strategy behind good video marketing and how we can measure its..

Engage Video Marketing
July 24, 2020

For some schools, it's a big deal to begin creating promotional video content. Whether you are hiring a production company or doing it yourself,..

Digistorm
July 22, 2020

In this episode of the podcast, we’re going to dive deep into what’s working right now for Facebook and Instagram video ads in 2020 with Andrew..

Engage Video Marketing
July 16, 2020

In this post, we're taking a look at some examples of how Digistorm schools are leveraging social media during these trying times to engage with..

Digistorm
July 9, 2020

Don't underestimate the power of storytelling when marketing your international school. Upload your videos to YouTube and create a free library..

Engage Video Marketing
July 9, 2020

You’ve taken admissions online because you want to provide a top-notch, personalized and simplified process. And while your admissions platform..

International Admissions Bulletin
July 9, 2020

It is important that we build in opportunities to connect as so many move into remote learning, work and social distancing.

OpenApply
July 9, 2020

This article is the first in a short series by Dr. Denry Machin on school admissions and marketing. This piece has a particular focus on the power..

International Admissions Bulletin
July 9, 2020

From the outset, Google Analytics can look quite daunting. There are so many intricate parts to analysing each one of your campaigns progress, so..

Interactive Schools
July 9, 2020

Words and content are the most fundamental tool to any school website, yet they are also key to enticing any prospecting parents.  

Interactive Schools
July 9, 2020

Community engagement is one of the most important metrics when measuring success of your #ContentStrategy and one which needs a lot more focus.

Interactive Schools
July 9, 2020

If you have ever worked in an enrollment office or marcomm department for any educational institution, you’re probably already familiar with the..

Enrollify
July 9, 2020

Creating new, high-performing, and educational content for marketing purposes isn’t always easy (or cheap). That’s why it’s important to look back..

Enrollify
July 9, 2020

During the past decade, I have worked with hundreds of independent and faith-based schools. I often find that there is a disconnect between..

imageseven
July 9, 2020

The question is often asked: “What is the best media for my marketing campaign – traditional (TV, radio, print, direct mail), digital or both?”

imageseven
July 9, 2020

Most school marketing and communication strategies don’t live up to their promise. They become bloated documents with little relevance to daily..

imageseven
July 9, 2020

Over the last year, ad recall on social media increased by 15% amongst all high school grades — according to Glacier's 2020 Gen Z Media Report.

Enrollify
July 9, 2020

In 2019, imageseven researched key changes and trends occurring in school marketing and social media, building on its inaugural study of 2018...

imageseven
July 9, 2020

If you have your marketing head in place, you’re already aware of the different energy they add to the leadership mix.

imageseven
July 9, 2020

A significant study of independent schools in the United Kingdom has revealed how more can be done to secure enrolments without additional expense.

imageseven
July 9, 2020

Last fall, Christopher Huebner conducted in-depth interviews with students and asked them about their perceptions and attitudes about social media..

Enrollify
June 30, 2020

There are two factors at play when it comes to optimising your video to get them seen by the right people, at the right time online. Audience and..

Engage Video Marketing
June 26, 2020

Whether you’re already utilizing email marketing in your strategy or thinking about introducing it as a new channel, there are plenty of tips that..

Digistorm
June 24, 2020

In the midst of a global pandemic, what keeps your marketing and communications strong? How do you know if your marketing is effective?

InspirED
June 24, 2020

Looking for a way to streamline and centralize communication at your school? Well, you’re in luck! In this Beginner’s Guide to School Apps, you’ll..

Digistorm
June 23, 2020

With digital media, students will receive information on schools in numerous ways. Whether it be print, email or via the school's website - find..

HubSpot
June 22, 2020

Trying to improve your school website's search ranking? Download and use this helpful checklist to ensure that your school website is using SEO..

Digistorm
June 18, 2020

If you’re a school marketer, you’ll understand the importance of meeting parents’ needs by delivering timely, relevant communications at just the..

Digistorm
June 17, 2020

Have you considered how to best use your school's tagline? Does it fully communicate your international school’s brand?

InspirED
June 16, 2020

Over the past year, we've sat down with dozens of marketing and admissions staff from independent schools around Australia to talk to them about..

Digistorm
June 16, 2020

The ebook covers the following aspects of planning your redesign:

Caylor Solutions
June 15, 2020

When it comes time to refresh or redesign your school website, there's one thing that stands out as most important - strategy. 

HubSpot
June 12, 2020

As we enter a new decade it appears that change has had minimal effect on social media giant, Facebook, which remains to be one of the most..

Digistorm
June 12, 2020

Conversations on the art of leading modern school marketing, presented by Brad Entwistle and Andrew Sculthorpe. In this introductory episode, Brad..

imageseven
June 12, 2020

Creating a website is a huge step in building your brand's identity. How do you allocate budget to its maintenance? Which platforms give you the..

HubSpot
June 12, 2020

If enrollment managers are going to successfully meet the needs of prospective students and encourage them along the applicant journey, they need..

Enrollify
June 12, 2020

Google Analytics is a powerful tool for gaining in-depth insight into your audience and strengthening your marketing strategy. If you’re not..

SchneiderB Media
June 11, 2020

SMJ sat down with Dr Ian Lambert, Principal of The Scots College in Sydney, to discover his approach to branding and marketing the 125 year old..

imageseven
June 11, 2020

Too often, the name of the game for education marketers is “do more with less.” In the spirit of helping you do just that, I’m going to show you..

Caylor Solutions
June 11, 2020

Ensure your site ranks higher by using long-tail keywords. HubSpot has compiled a list of 11 tools to help you with uncovering opportunities to..

HubSpot
June 10, 2020

In this episode of the Engage Video Marketing Podcast, Ryan Spanger discusses the opportunities that have resurfaced and the new approaches that..

Engage Video Marketing
June 10, 2020

Facebook offers several options for types of ads. Which format is best for driving awareness, website traffic or conversions? Databox asked dozens..

Databox
June 10, 2020

Inbound marketing refers to the practice of attracting customer engagement via company-created content, which ultimately will draw leads to the..

Digistorm
June 10, 2020

Strengthen your brand identity and make a lasting impression on visitors by having a Favicon! Learn more about making one in this article by..

HubSpot
June 9, 2020

With its impressive return on investment (ROI), why overlook email marketing as a strategy? Read on to learn how to craft emails for each stage of..

HubSpot
June 8, 2020

Your school website is live, your community is loving it, and it's appearing for all the relevant Google searches. Sounds like a dream, right? But..

Digistorm
June 8, 2020

Facebook is now the top platform for video and is sustaining unprecedented engagement rates. Facebook video even outperformed YouTube videos with..

SchneiderB Media
June 7, 2020

Wisita is the key video component of our SchoolHouse Connect tech stack for schools. It will turbo charge your video marketing efforts. Let’s get..

Wistia
June 6, 2020

You’ve built a great website. Now, you expect visitors to start trickling in. However, there’s something else you need to consider and understand..

HubSpot
June 5, 2020

Are you recording interviews or creating content using Zoom, but you want it to look better when you’re repurposing that content for social media?..

Engage Video Marketing
June 5, 2020

Consumers have grown to expect personalisation at every stage in their experience. In this post, HubSpot explains how to embrace personalised..

HubSpot
June 5, 2020

Looking to build your own website but don't want to get too technical? WordPress could be the answer for your school! But beware - your website is..

HubSpot
June 5, 2020

Wondering how your web pages are performing in SEO ranking? In this article, Databox gathers tips from more than 50 experts that will help you..

Databox
June 5, 2020

The whole point of inbound marketing is to get your target audience to come to you, and upon arrival, perform the actions you want them to take.

Caylor Solutions
June 4, 2020

What roles do KPIs and metrics play for measuring your school's digital marketing performance? Databox has listed all the facts for you to..

Databox
June 3, 2020

Learn from more than 50 experts as they share how their team sets SEO goals they actually meet. They are tricky to set. Learn how can you ensure..

Databox
June 3, 2020

Hearing about why the Brilliance Awards was created is one thing. Why you should enter is another.

InspirED
June 3, 2020

Your campaigns are humming along, and you need more from your budget. Before asking for more money, ask yourself if the problem might be in your..

Caylor Solutions
June 3, 2020

How do the best education marketers out there keep pumping out quality social media posts every single day? Here are 13 valuable facts you need to..

Caylor Solutions
June 3, 2020

As a private education marketer, you know what it’s like to do more with less. You’re under constant demand to produce higher volumes of quality..

Caylor Solutions
June 2, 2020

With word-of-mouth being the most effective marketing tool, how can you ensure your school brand ambassadors are aligned with your message? 

InspirED
June 2, 2020

As a school marketer, being able to constantly tap into your own creativity is essential when communicating with your international school..

InspirED
June 2, 2020

Should you organize your independent school website by department or by audience? Here’s my navigation formula for making your website simple for..

Caylor Solutions
June 2, 2020

Education marketers have a massive advantage when it comes to the enrollment communications flow. Here I want to show you how to leverage this..

Caylor Solutions
June 2, 2020

The Brilliance Awards were started by InspirED School Marketers in 2016. They served to celebrate school marketing and communications efforts and..

InspirED
June 2, 2020

Can you communicate well what exactly sets your international school apart from other international schools?

InspirED
June 2, 2020

The eye of a professional photographer is powerful. And it can do great things to capture and portray your school in its best light. But that..

InspirED
June 2, 2020

Schools need to keep a particular key stakeholder in their audience happy and satisfied: parents. Why? In addition to them being the "client",..

InspirED
June 1, 2020

The first step in lead generation for your school is capturing the email addresses of those that are interested in your school. There are some..

Wistia
June 1, 2020
It’s easy to be swamped with the day to day challenges of school marketing and admissions – handling enquiries, running events and tours and..
Marketing Advice For Schools
May 31, 2020

Facebook video ads are a great way to drive more conversions. How are you taking advantage of that tool? Maximise the reach of your video ads with..

Databox
May 29, 2020

Do you have the attention span of a Goldfish? Well… apparently you’re not alone. And when it comes to video you know you need to hook your..

Engage Video Marketing
May 29, 2020

Want to track more than the overview metrics on Google Analytics? Databox asked 25 experts to share conversion metrics they are actively tracking...

Databox
May 29, 2020

Why did the InspirED School Marketers Rob and Liza Fisher Norman create the Brilliance Awards? Learn more about their motivations behind the..

InspirED
May 29, 2020

We haven’t faced anything like this before. Social distancing and the Coronavirus are now common words in our vocabulary. The COVID-19 crisis has..

Enrollment Catalyst
May 29, 2020

Using Wistia Channels, but not sure where to take it? Wondering how it can elevate your school's brand? Be inspired with these 5 businesses who..

Wistia
May 29, 2020

It happens often when I am at a school. A board member or administrator will suggest that they need to develop their elevator pitch. The..

Enrollment Catalyst
May 29, 2020

My career has been focused on school growth. For 12 years, I led the enrollment and marketing effort at a liberal arts university in Michigan...

Enrollment Catalyst
May 29, 2020

Everyone loves a good story. Whether you are reading a book, watching a movie, listening to a speech or talking to a friend, stories grab your..

Enrollment Catalyst
May 29, 2020

Does your MarCom department set aggressive goals for your content? Do these lead conversions and big numbers mean anything? Our friends over at..

Wistia
May 29, 2020

Stretched thin on your marketing team? Think again; your school faculty can actually be partners and team players to elevate your school’s digital..

InspirED
May 29, 2020

Creating video to engage your team and audience has never been so easy, nor so powerful. SoapBox is one of the components of SchoolHouse Connect,..

Wistia
May 29, 2020

Video is a powerful way of telling stories, and almost certainly the best way of keeping in touch with current stakeholders and reaching out to..

Marketing Advice For Schools
May 29, 2020

We began using social media in our marketing efforts at Sewickley Academy during the 2008-2009 school year. We launched our Facebook page, and ..

SchneiderB Media
May 29, 2020

In the fall of 2017, Elaina Russo, Director of Admissions at Portsmouth Christian Academy in Dover, NH, contacted me to discuss their situation..

Enrollment Catalyst
May 29, 2020

Imagine yourself as a parent receiving your first email from a school you are considering for your child. But, instead of mismatched graphics and..

Wistia
May 29, 2020

You know your audience is out there and you want to connect with them. Your school's content is high quality and deserves to be seen by the right..

Wistia
May 29, 2020

How do you get people on board with your marketing mission? Cami Colarossi is an example of how transformational leadership is possible in MarCom. 

InspirED
May 29, 2020
SchneiderB Media
May 29, 2020

While the past few months have been challenging and far from ordinary, I hope your school has been able to continue delivering the quality..

Enrollment Catalyst
May 29, 2020

Wistia's latest updates as of October 2019 are part of a holistic deep dive into Brand Affinity Marketing. For school marketers, strong, memorable..

Wistia
May 29, 2020

SEO is a powerful tool that can be used effectively for your school only with a well thought through strategy. This comprehensive article from..

HubSpot
May 29, 2020

As school marketers, how do you decide what type of content to use in your marketing strategy? Is your content valuable based on how much of it..

Wistia
May 29, 2020

If your school has Twitter accounts, or you’re thinking of breaking into Twitter, it’s good to check your knowledge of the best practices to help..

Caylor Solutions
May 28, 2020

Branding is at the heart of a school's marketing strategy. A clear, focused brand resonates with the audience and parents you want to reach. 

InspirED
May 28, 2020

You’ve finally finished producing an amazing blog post or website page. You spent hours researching and creating something you know parents are..

SchneiderB Media
May 28, 2020

Marketing Advice for School’s Simon Hepburn reflects on his recent school marketing training. Two years ago I had a great end-of-summer-term..

Marketing Advice For Schools
May 28, 2020

An award series we’re inspired by is the Brilliance Awards, hosted by InspirED School Marketers. An award-winner in 2019 in the Special Event and..

InspirED
May 28, 2020

Have you been wondering exactly how to approach social media? Engage current and prospective families at your school in a consistent way using..

HubSpot
May 28, 2020

You may be producing good videos for your school’s digital marketing strategy. But your videos are only as effective as their reach. How can you..

Wistia
May 28, 2020

Last month I wrote a blog that listed a few school marketing competitions - but entry to them was limited to private schools! If you're a..

Marketing Advice For Schools
May 28, 2020

While boarding schools are less common in Asia, we can all learn from the strategy behind an initiative of TABS, The Association of Boarding..

InspirED
May 28, 2020

We are back in full swing with the school year and super excited to dive back in. Today’s blog post discusses ways to help your team feel..

SchneiderB Media
May 28, 2020

Are you using live video as part of your enrollment and marketing strategy? Have you thought about hosting a weekly show on Facebook and/or..

Enrollment Catalyst
May 28, 2020

This document has been developed to help educate you on how to best utilize hashtags in your social media marketing. By leveraging this book and..

Caylor Solutions
May 28, 2020

Jeff Shields, the President and CEO of the National Business Officers Association (NBOA) talks about the impacts of 2008 economic crisis on..

InspirED
May 28, 2020

The marketing landscape has changed significantly in the past couple of decades. We have moved from a traditional approach of advertising our..

Enrollment Catalyst
May 28, 2020

Storytelling is a way of communication that dates back to our original ability to speak. Stories helped us survive the prehistoric world. What can..

Wistia
May 28, 2020

We know that word of mouth is the number one way that prospective parents first learn about your school. In order for positive word of mouth to..

Enrollment Catalyst
May 28, 2020

Producing videos for schools is a task in and of itself. Generating leads with your videos is another. How can you do both well?

Wistia
May 28, 2020

In this time of uncertainty, your school's messaging is extremely important. Think about it. Your website, your digital ads, your social media..

Enrollment Catalyst
May 28, 2020

Before you decide to jump on the Wistia bandwagon, you might be considering other potential video platforms, like YouTube. How are they different,..

Wistia
May 28, 2020

Dennis Chapman just recently completed his first year as Head of School at The Village School of Naples, FL. I have known Dennis for many years..

Enrollment Catalyst
May 28, 2020

Brands are increasingly spending money on digital advertising in the form of short-form mobile video. But why? Because digital advertising is..

Wistia
May 28, 2020

While there are many factors that affect enrollment, I believe that leadership is one of the most important. I have had the opportunity to work..

Enrollment Catalyst
May 28, 2020

Chances are you already know that video is key to a successful digital marketing strategy for your school. You might have noticed that people..

Wistia
May 28, 2020

When you hear the story of Brad Rogers, Headmaster of The Gow School, how his decision to really focus on school marketing reaped long-term..

InspirED
May 28, 2020

Marketing for your school can sometimes feel like running after the wind, whether it be in alumni relations, admissions, or even your internal..

Wistia
May 27, 2020

Most admissions directors say that if they can get a prospective parent to visit their campus, then they will likely be able to enroll them...

Enrollment Catalyst
May 27, 2020

Ask a school marketer what they’d like most in the world and they likely will tell you “more inquiries” and “more enrollments”. It’s no secret..

SchneiderB Media
May 26, 2020

While global advertising spent over $330 billion in 2019, people dislike ads for their targeting, tracking and intrusion. If advertising itself..

Wistia
May 25, 2020

In this episode, Charlie, Rita and Jose discuss how best to navigate the testing times facing school marketers during the current COVID-19..

imageseven
May 25, 2020

There are some significant Facebook updates happening on the social network. Along with a new mission, Facebook also announced a brand new logo..

SchneiderB Media
May 23, 2020

I love the new beginning of a school year. This is the time when you are able to celebrate the success of your new family and student recruitment..

Enrollment Catalyst
May 22, 2020

School marketers understand the future of video marketing is now. Our current global pandemic has kept schools closed and pushed teachers,..

Wistia
May 21, 2020

The position of Director of Marketing and Communications has evolved rapidly over the past decade. What challenges do professionals face in..

InspirED
May 21, 2020

Being able to create a social media strategy is an essential skill for any school marketing professional. This free certification course from..

HubSpot
May 21, 2020
Simple strategies will help you use SEO wisely, with less effort, to elevate marketing the brand of your school. Experienced marketer Tara Claeys..
InspirED
May 21, 2020

Wistia is a key component of our SchoolHouse Connect, the tech stack we use,  and is the most powerful video platform for any school. Watch..

Wistia
May 21, 2020

When thinking about advertising on social media, graduate higher education enrollment marketers often immediately jump to Facebook and Instagram...

Enrollify
May 21, 2020

Customized alt text tags for posts is a fairly new development in Instagram. Alt text tags can’t be seen by the average Instagram user, but they..

SchneiderB Media
May 20, 2020

It's easy to let content creation become like spontaneous outbursts rather than the steady flow of a river. But how can you keep those juices..

Wistia
May 20, 2020

During the past few months, school leaders have had to pivot and innovate. None of us have been trained in how we should lead admissions or..

Enrollment Catalyst
May 20, 2020

It is tempting to initiate a marketing strategy without developing buyer personas, however the likelihood is you will miss valuable opportunities..

imageseven
May 19, 2020

Today’s digitized lifestyle has had an impact on our willingness to pay attention to online content for long periods of time. Most of us consume..

SchneiderB Media
May 19, 2020

Backlinks have long been one of the primary factors used by Google and other search engines to rank websites and pages. If you want to rank in..

SchneiderB Media
May 18, 2020

Wondering how to start 2019-2020 out on the best foot possible? If you’ve been avoiding building a video marketing strategy for this coming school..

SchneiderB Media
May 18, 2020
SchneiderB Media
May 18, 2020

The school landscape in England has changed beyond recognition in recent years – and whatever your personal view of the changes, they’ve put the..

Marketing Advice For Schools
May 18, 2020

"Oh, East is East, and West is West, and never the twain shall meet." – Rudyard Kipling, Barrack-room Ballads

As someone who spent a fair bit of..

Marketing Advice For Schools
May 18, 2020
Every school has a wide range of visitors - prospective parents, potential students (in the picture above), former students and local community..
Marketing Advice For Schools
May 18, 2020

With many schools closed to visitors, showcasing what makes you great has never been harder. We explore 6 innovations and ideas from the marketing..

Marketing Advice For Schools
May 18, 2020

A great experience is never artificial. It’s strategic, it’s authentic, it’s emotional, or at least that’s what Simon Noakes, founder and CEO of..

InspirED
May 18, 2020

Welcome to Episode 24 where my guest today is Mike Ziemski. Mike is the Regional Vice-President of FACTS Management Company and also the Founder of

SchneiderB Media
May 18, 2020

As higher education marketers, we know that to stay relevant and engage with our audience we have to publish content regularly on social media. I..

Enrollify
May 15, 2020

Welcome to SBfm25. Today’s podcast is going to be a little unorthodox. Now that I’ve piqued your interest, let me explain. As the school year..

SchneiderB Media
May 15, 2020

A school blog is an important platform for connecting with your current and potential families. It will improve your search engine optimization..

SchneiderB Media
May 15, 2020

We all know that parents want to see more videos. As a matter of fact, research conducted by Wyzowl revealed that 68 percent of respondents would..

SchneiderB Media
May 15, 2020

The path to increasing your school’s yield is paved with inquiries. Parents are shopping for schools and you made their shortlist. They’re..

SchneiderB Media
May 15, 2020

For many schools, bringing in video production to your marketing team represents unchartered territory. Figuring out how – and when – to start can..

SchneiderB Media
May 15, 2020

In a recent Blackbaud K–12 eBook, The Parent Perspective, author Chuck English explores parents’ views on their relationships with the independent..

SchneiderB Media
May 15, 2020

The Facebook ads platform is one of the top pay-per-click (PPC) advertising platforms available today. Currently, more than 7 million brands are..

SchneiderB Media
May 15, 2020

If you’re like most independent school marketers you know what it’s like to balance many hats at once: social media manager, public relations..

SchneiderB Media
May 15, 2020

We all have too much to do and too little time to do it. Especially if you’re a small marketing team for an independent school. As a team leader,..

SchneiderB Media
May 15, 2020

Mike Hatfield has worn a number of hats on top of being a Director of Admissions at Powhatan School, a small k-8 school. His creativity pushed his..

InspirED
May 15, 2020

Have you ever wondered how often you need to market your school on social media platforms? Is there a known formula that your team should be..

HubSpot
May 14, 2020
SchneiderB Media
May 14, 2020

Have you heard of being audience-centric? If not, it’s time to talk about audience-centric enrollment marketing so you know how much of this..

Caylor Solutions
May 14, 2020

What if you could make your Google Ads campaigns as powerful as in-person recruitment meetings? Google’s responsive search ads can help you boost..

Caylor Solutions
May 14, 2020

FAQs are a key component of any website. It can save you time and really adds to the professional look of your website. Here are 10 best FAQ..

HubSpot
May 13, 2020

Facebook, the most popular social network in the world, is likely the centerpiece of your higher ed social media presence. But using it is not the..

Caylor Solutions
May 13, 2020

If there were one thing that could both elevate or kill your higher education marketing efforts, it would be brand awareness. Every marketing..

Caylor Solutions
May 13, 2020

So much advice about marketing budgets out there starts with the bottom line. While one Entrepreneur.com author tells new companies to budget 12..

Caylor Solutions
May 13, 2020

This book outlines how any school can adopt the Bold School Brand framework, position themselves, and build a compelling brand. The framework..

imageseven
May 13, 2020